Interview with a vampire: Reviewing the field of digital media and technology through the lens of large language models
DOI:
https://doi.org/10.7146/mk.v42i80.166255Resumé
This article reviews the evolution of digital media research from the early 1990s to the present through an experimental interview with large language models. Treating generative AI as a situated, fallible “expert,” it combines exploratory review, qualitative probing, and reflexive analysis to trace conceptual shifts in the field, drawing on the archive of MedieKultur. We examine the evolution of digital media technologies and their uses, from online communities to data and AI, as well as changing research agendas, from early techno-utopianism to platformization. Critical towards the epistemic limits of LLMs, we urge to consider its outputs as prompts for synthesis, interpretation, and critical reflection, rather than as evidences.
Referencer
Abidin, C. (2021). Mapping internet celebrity on TikTok: Exploring attention economies and visibility labours. Cultural Science, 12(1), 77-103. https://doi.org/10.5334/csci.140
Baym, N. (2010). Personal connections in the digital age. Polity.
Bondebjerg, I. (1986). Informationsteknologi, medier og dannelse. Om informatik- og kommunikationsuddannelser på universitetet - en introduktion. MedieKultur: Journal of Media and Communication Research, 2(2), 7-32. https://doi.org/10.7146/mediekultur.v2i2.682
boyd, d. (2008). Why youth (heart) social network sites: The role of networked publics in teenage social life. In D. Buckingham (ed.), Youth, identity, and digital media (pp. 119-142). MIT Press.
boyd, d. (2010). Social network sites as networked publics. In Z. Papacharissi (Ed.), A networked self: Identity,
community, and culture on social network sites (pp. 39-58). Routledge.
https://doi.org/10.4324/9780203876527
Couldry, N., & Mejias, U. (2019). The costs of connection: How data is colonizing human life and appropriating
it for capitalism. Stanford University Press.
Delany, P., & Landow, G. P. (1991). Hypertext, hypermedia and literary studies: The state of the art. In P.
Delany, & G. P. Landow (Eds.), Hypermedia and literary studies (pp. 3-50). MIT Press.
Fabricius Jensen, E. (1985). Medieundervisningen i ungdoms- og voksenuddannelserne. MedieKultur, 1(1),
35-48. https://doi.org/10.7146/mediekultur.v1i1.666
Fuchs, C. (2014). Social media: A critical introduction. Sage.
Gillespie, T. (2010). The politics of ‘platforms’. New Media & Society, 12(3), 347-364.
https://doi.org/10.1177/1461444809342738
Gillespie, T. (2018). Custodians of the internet. Yale University Press.
Gotved, S. (1997). Det virtuelle fællesskab - om en nyhedsgruppe på Internet. MedieKultur: Journal of Media and Communication Research, 13(27), 53-60. https://doi.org/10.7146/mediekultur.v13i27.1101
Jarrahi, M. H. (2025). Interviewing AI: Using qualitative methods to explore and capture machines’ characteristics and behaviors. Big Data & Society, 12(3). https://doi.org/10.1177/20539517251381697
Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York University Press.
Kristensen, N. N., Haastrup, H. K., & Holdgaard, N. (2018). Cultural critique: Re-negotiating cultural authority
in digital media culture. MedieKultur: Journal of Media and Communication Research, 34(65), 3-9.
https://doi.org/10.7146/mediekultur.v34i65.111265
Ling, R., & B. Yttri (2002). Hyper-coordination via mobile phones in Norway. In J. E. Katz, & M. A. Aakhus (Eds.), Perpetual contact (pp. 139-169). Cambridge University Press.
Leavy, P. (2016). Fiction as research practice. Routledge.
Mathieu, D., & Jorge, A. (2020). The datafication of media (and) audiences. MedieKultur: Journal of Media and Communication Research, 36(69), 1-10. https://doi.org/10.7146/mediekultur.v36i69.122585
Meuser, M., & Nagel, U. (2009). The expert interview and changes in knowledge production. In A. Bogner, B. Littig, & W. Menz (Eds.), Interviewing experts (pp. 17-42). Palgrave Macmillan.
Moretti, F. (2013) Distant reading. Verso.
Papacharissi, Z. (2015). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Plantin, J.-C., Lagoze, C., Edwards, P., & Sandvig, C. (2018). Infrastructure studies meet platform studies in the age of Google and Facebook. New Media & Society, 20(1), 293-310.
https://doi.org/10.1177/1461444816661553
Rheingold, H. (1993). The virtual community: Finding commection in a computerized world. Addison-Wesley
Longman Publishing.
Silverstone, R., Hirsch, E., & Morley, D. (1992). Information and communication technologies and the moral economy of the household. In R. Silverstone, & E. Hirsch (Eds.), Consuming technologies: Media and information in domestic spaces (pp.115-131). Routledge.
Sørensen, J. K. (2013). PSB goes personal: The failure of personalised PSB web pages. MedieKultur: Journal of
Media and Communication Research, 29(55), 43-71. https://doi.org/10.7146/mediekultur.v29i55.7993
Thorhauge, A. M., & Helles, R. (2013). Technology, power and the political economy of new media.
MedieKultur: Journal of Media and Communication Research, 29(55), 1-2.
https://doi.org/10.7146/mediekultur.v29i55.15547
Turkle, S. (1995). Life on the screen: Identity in the age of the internet. Simon & Schuster.
Van Dijck, J. (2013). The culture of connectivity. Oxford University Press.
Van Dijck, J., Poell, T., & de Waal, M. (2018). The platform society. Oxford University Press.
Publiceret
Citation/Eksport
Nummer
Sektion
Licens
Copyright (c) 2026 forfatter og tidsskrift

Dette værk er under følgende licens Creative Commons Navngivelse (by).
Copyright: Delt mellem Forfatteren(e) og tidsskriftet.
Artikler udgivet efter 1/1 2024 er udgivet med en CCBY 4.0 licens.
Artikler udgivet før 31/12 er udgivet med CCBYNCND licens.
Artikler indsednt til MedieKultur må ikke være indsendt eller udgivet hos andre tidsskrifter.